Show the working materials
Paper grain, graphite and clips give an abstract subject a tangible setting.
Studio concept / Identity / Digital
Field Notes
A studio concept for a publishing identity, bringing the care of a working notebook to digital reading.
The thinking
Make research and ideas feel considered, approachable and worth spending time with.
Paper, tracing sheets, clips and a single index tab become the ingredients of a visual identity. Their arrangement gives the composition an order that still feels open to new notes.
Inside the direction
Three deliberate
decisions.
Use colour with a purpose
A small lime tab suggests a place to return to, set against a broad violet background.
Build from simple forms
A circular impression and overlapping rectangles suggest repeatable covers, sections and image frames.
The concept, in practice
The visual language
A publishing still life with layered paper, an embossed circular form and a contrasting index tab.
Possible applications
Possible applications include report covers, article layouts, topic navigation and a digital publication.
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