Look at the ordinary
A tram stop and torn paper suggest the daily life of a place rather than a tourist landmark.
Studio concept / Digital / Editorial
Local Frequency
A studio concept for a city guide, drawing its character from everyday streets and useful small details.
The thinking
Create a visual starting point for a local publication that feels close to the city and easy to explore.
Weathered posters, wet stone and a small directional mark provide the visual language. The texture creates a sense of place; the simple accent gives the eye somewhere to go.
Inside the direction
Three deliberate
decisions.
Give detail a clear focus
The lime arrow stands out against the muted street and points beyond the frame.
Connect close-up and context
A second street scene broadens the view from a corner to the people and transport around it.
The direction in context
A different setting.
The same question.
The wider city study follows people along a transit route. Shelter glass, overhead wires and reflected streetlights add context for a publication built around moving through the city.
The concept, in practice
The visual language
A textured street-corner image and a Minsk city study with transit, pedestrians and public screens.
Possible applications
Possible applications include a neighbourhood guide, an events newsletter and a mobile editorial website.
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