A consistent atmosphere
Warm highlights and violet shadows hold the two scenes together.
Studio concept / Campaign / Motion
Afterlight
A studio concept for a launch campaign that carries a quiet, cinematic atmosphere into a busy street.
The thinking
One campaign, from a small screen to a city street.
Layers of warm and violet light pass through suspended panels. Simple shapes and open space make the direction adaptable to different viewing distances.
Inside the direction
Three deliberate
decisions.
Space for a story
The translucent surfaces suggest a sequence of reveals, with room for a short message.
A change of scale
The street scene places the visual idea among pedestrians, traffic and surrounding architecture.
The direction in context
A different setting.
The same question.
On the street, the idea has only a moment to register. The large blocks of colour remain visible above the bus and passing pedestrians, while wet pavement picks up the same light.
The concept, in practice
The visual language
A layered studio composition and a London street concept with abstract imagery on a large curved screen.
Possible applications
Possible applications include a launch film, short social edits and outdoor campaign artwork.
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