Campaign idea & script
A central message, creative direction and script. Each piece has a clear job: introduce, explain, remind or prompt a response.
Service 03 / Motion
Motion & campaign content
A good idea, made for the way people watch.
Where it starts
Give every piece a reason to exist.
A launch film, product explainer or short social edit. We give each piece a clear message and a visual direction people can recognise.
- Introduce a launch
- Explain a product
- Make more of your footage
The scope
What you
take away.
Storyboards & motion design
Key frames and a storyboard show how the story unfolds. Typography, transitions, animation and pacing follow the brand and message.
Video edits & social content
Launch films, explainers, shorter edits, animated graphics and stills. The production plan identifies what can use existing material and what needs new assets.
Versions ready for use
Agreed crops, lengths, captions and end frames. Important details stay clear of interface overlays; pacing and composition suit each placement.
Files, formats & handover
Final exports, captions and an organised asset list. The brief can also include language versions, editable files and reusable templates. Deliverables and review rounds are confirmed in your proposal.
How we get there
A clear path
through the work.
- Agree the message, audience, channels and asset list.
- Review the script, storyboard and visual direction.
- Produce the approved pieces, with review points along the way.
- Check every version and hand over the agreed files.
A few useful answers
Before we
begin.
Can you work with our footage?
Yes. We check its quality, framing and usage permissions, then recommend what can be reused and where new material would help.
Do we need a different video for every channel?
Often the same idea can work across channels. The crop, opening, length and call to action may need their own versions.
Can you arrange filming or voice-over?
We assess those requirements with the brief. Crew, talent, locations, audio and licensing are included explicitly when the production needs them.
How are timing and cost decided?
They depend on the idea, production needs, number of versions and review rounds. The proposal sets out the asset list, milestones and costs.
Can this become regular content?
Yes. A recurring brief can define themes, formats and a delivery rhythm. We review priorities as new material and audience feedback become available.
Studio concept / Campaign / Motion
Afterlight
Explore the visual direction behind Afterlight.
Start a conversation
Your next
move starts here.
A brand, a website or a campaign. Tell us what you have in mind.