Account review & media plan
Channel priorities, audience or search themes, campaign structure and an initial budget. Search can meet existing demand; social, video and display may help people discover the offer.
Service 04 / Media
Paid media & measurement
Give your advertising a clear goal.
Where it starts
Start with the business question.
Connect the message, placement and landing page. Give each campaign a clear role, then use the results to decide what deserves more investment.
- Plan a launch
- Improve an existing account
- Understand lead quality
Paid advertising / Traffic sources
Every screen.
The right audience.
Find your audience across search, social, video and apps. We build the channel mix around your market, offer and next move.
Desktop & PCMobile & apps
01Search, social & video
Meet people as they search, scroll and watch.
Google Ads
Mobile + desktop
YouTube
Mobile + desktop
Facebook
Mobile + desktop
Instagram
Mobile-first
TikTok
Mobile-first
Snapchat
Mobile-first
Baidu
Mobile + desktop
02Mobile discovery
Reach audiences through app stores, device ecosystems and video apps.
Apple Ads
iPhone + iPad
Petal Ads
Mobile ecosystem
Xiaomi
Android
Likee
Mobile video
BIGO LIVE
Mobile video
03In-app networks
Bring your offer into mobile games and apps, with creative built for the placement.
AppLovin
In-app
Unity Ads
In-app
ironSource
In-app
InMobi
In-app
Appnext
On-device + in-app
DT Exchange
AdColony
Chartboost
In-app
A website, an app or your next launch.
Desktop campaigns run on selected search, social and video placements. Mobile networks can also bring people to your website. We confirm channels, formats and availability for your market before launch.
The scope
What you
take away.
Conversion & tracking review
Define the purchase, enquiry or qualified lead that matters. Check the agreed tracking setup, identify gaps and list the implementation needed before launch.
Campaign setup & creative tests
Prepare approved campaigns, copy, assets and destination pages. Test a specific question, such as a message or opening frame, with a success measure chosen in advance.
Optimisation & reporting
Review spend, delivery, response and conversion quality. The report explains the findings, what they mean for the budget and the next actions.
Files, formats & handover
A media plan, campaign and tracking notes, test findings and a short action list. The proposal names the platforms and reporting rhythm included. Deliverables and review rounds are confirmed in your proposal.
How we get there
A clear path
through the work.
- Review the offer, account history and route to enquiry or sale.
- Agree the channels, budget, conversion definitions and first test.
- Check the setup and launch the approved campaigns.
- Review the evidence and agree the next changes.
A few useful answers
Before we
begin.
Is media spend included in your fee?
Media spend and agency fees are listed separately. Creative production, tracking work and external tools are also identified when required.
Can you take over an existing account?
Yes. We review its structure, conversion setup and available history, then propose priorities before making changes.
How much budget do we need?
That depends on the market, conversion cost and question being tested. We recommend a focused starting scope that gives the budget a clear job.
How soon will we know what works?
Clicks and impressions appear quickly. Understanding lead quality or sales takes longer. Timing depends on conversion volume and the buying cycle. The plan includes a review point; a small sample may remain inconclusive.
Can you guarantee leads or a return?
We agree the target, budget limits and review process. Results depend on the offer, competition, creative and customer experience, so a fixed return is not promised.
Media / City study
Your audience.
Your next move.
A clear offer, considered creative and a focused first test.
Start a conversation
Your next
move starts here.
A brand, a website or a campaign. Tell us what you have in mind.