A customer viewing a coral-backpack ad on a smartphone with a matching city billboard nearby

Service 04 / Media

Paid media & measurement

Give your advertising a clear goal.

Where it starts

Start with the business question.

Connect the message, placement and landing page. Give each campaign a clear role, then use the results to decide what deserves more investment.

  • Plan a launch
  • Improve an existing account
  • Understand lead quality
Start your media project
Two campaign planners reviewing story, feed and display creative versions of a coral-backpack ad
Test the creative. Find the fit.Media / In focus

The scope

What you
take away.

01

Account review & media plan

Channel priorities, audience or search themes, campaign structure and an initial budget. Search can meet existing demand; social, video and display may help people discover the offer.

02

Conversion & tracking review

Define the purchase, enquiry or qualified lead that matters. Check the agreed tracking setup, identify gaps and list the implementation needed before launch.

03

Campaign setup & creative tests

Prepare approved campaigns, copy, assets and destination pages. Test a specific question, such as a message or opening frame, with a success measure chosen in advance.

04

Optimisation & reporting

Review spend, delivery, response and conversion quality. The report explains the findings, what they mean for the budget and the next actions.

Files, formats & handover

A media plan, campaign and tracking notes, test findings and a short action list. The proposal names the platforms and reporting rhythm included. Deliverables and review rounds are confirmed in your proposal.

How we get there

A clear path
through the work.

  1. Review the offer, account history and route to enquiry or sale.
  2. Agree the channels, budget, conversion definitions and first test.
  3. Check the setup and launch the approved campaigns.
  4. Review the evidence and agree the next changes.

A few useful answers

Before we
begin.

Is media spend included in your fee?

Media spend and agency fees are listed separately. Creative production, tracking work and external tools are also identified when required.

Can you take over an existing account?

Yes. We review its structure, conversion setup and available history, then propose priorities before making changes.

How much budget do we need?

That depends on the market, conversion cost and question being tested. We recommend a focused starting scope that gives the budget a clear job.

How soon will we know what works?

Clicks and impressions appear quickly. Understanding lead quality or sales takes longer. Timing depends on conversion volume and the buying cycle. The plan includes a review point; a small sample may remain inconclusive.

Can you guarantee leads or a return?

We agree the target, budget limits and review process. Results depend on the offer, competition, creative and customer experience, so a fixed return is not promised.

Selected projects / 05

Related project work.

All work
OddsGoARCHIVED PRODUCT
The match.
In context.
Match discoveryOdds comparisonMember access
Sports product / Strategy & UX

OddsGo

Product architecture and experience design for a sports platform connecting match data, odds comparison and member access.

TELEGRAM / RETENTIONWORKFLOW ILLUSTRATION
A reason
to return.
Account assistantTelegram conversation
EXAMPLE MESSAGEHello again.

Want a direct link back to your account?

Send my link Not now
AudienceOpt-in audience
ConversationPersonal message
Next stepLink on request
Opt-in → Message → ReturnRetention & reactivation
Telegram / Lifecycle marketing

International Retention Project

A Telegram bot for an international product, connecting existing users with personal messages and a direct path back to their account.

Marketingshare DashboardData snapshot
Search intelligence.
By geography.
Market overviewArchived · 18 May 2026
14GEOs
546Query-GEO pairs
10,830SERP rows
Core competitors / otherBranded capture
Selected GEOsBranded %
Mexico
57.3%
United States
59.0%
United Kingdom
63.2%
Spain
57.0%
Rank-weighted search visibility0–100%
GEO drilldown
Country focusMexico
Core discovery0.0%
Branded capture57.3%
Collection coverage33 / 33

Collected / planned query-GEO pairs

Archived · 18 May 2026Google search · Source-backed snapshot
Market intelligence / Product engineering

Marketingshare Dashboard

A custom analytics product for an international technology company, bringing Google search visibility, keyword demand and competitive context into one workspace organised by GEO.

International discoveryAnonymous presentation
Website · Content · Search
Find what
matters.

A multilingual platform
with an editorial heart.

Resource directory
BrowseGuidesEN
A place to startGood finds.
Clear choices.

Explore resources, find context,
and choose your next step.

CollectionEveryday essentialsExplore the collection
EditorialA useful starting pointRead the guide
6 language versions
Behind the pageCatalogue control
Admin
CatalogueOrder & pin
ContentLocale descriptions
VisibilityActive controls
One connected product systemDesigned presentation · Illustrative content
Digital product / SEO & measurement

International Discovery Platform

A complete website for an international project: multilingual product development, an editorial SEO programme and a measurement foundation, delivered as one connected system.

Retention Play LabPrototype & sector adaptations
A little play.
A reason to explore.
E-commerce adaptation01
Price
Sense.
A feel for the next price.Fictional products. Five small choices.
Fintech learning adaptation02
Trend
Lab.
Read the move. Find the direction.Synthetic charts. Five learning moments.
Gamification / Product engagement

Retention Play Lab

A JavaScript retention prototype translated into two playable sector concepts: product discovery for e-commerce and chart literacy for fintech.

Connect the next disciplineBrand strategy & identity
A runner accelerating beside a camera dolly during a golden-hour advertising shoot

Start a conversation

Your next
move starts here.

A brand, a website or a campaign. Tell us what you have in mind.