One connected match journey
Organised scores, odds, match detail and signals around a shared match context, with sport and date filters for discovery.
Sports product / Strategy & UX
OddsGo
Product venture
A clearer view of the game.
Product architecture and experience design for a sports platform connecting match data, odds comparison and member access.
Inside the projectOddsGoARCHIVED PRODUCT
The match.
In context.
In context.
Match discoveryOdds comparisonMember access
Original product captures, arranged for this case.Explore the original screens below ↓
Project stage
Product venture
Contribution
Product architecture, monetisation design, UX requirements and launch planning.
Disciplines
Websites & digital products · Paid ads & measurement · AI & automation
01 / The challenge
A clearer view of the game.
Sports information is spread across scores, market prices, predictions and news. The product needed a coherent journey that helped people find a match, understand its context and navigate the next step.
02 / The work
A defined membership flow
Mapped free and premium access, account states, partner redirects and a bet-verification journey. Technical handover separated the current manual verification flow from future automation.
A repeatable product structure
Developed a design-system brief, page requirements and market-adaptation model so the core experience could support different brands and languages.
Inside the product
A closer look.
Original development captures.
Open an image at full size.
03 / What the work produced
A foundation
to build on.
A documented product system with working interface screens, detailed delivery requirements and a clear relationship between the audience experience and the commercial model.
Project context
Screens show the archived OddsEdge interface from the development of OddsGo. Displayed fixtures and values belong to that product snapshot.
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