Define the product around real decisions
Structured the workspace around the brand, competitors, markets, languages and tracked queries. Configurable projects let the team reuse the same analytical system across countries and states.
The product / An interactive data view
One dataset.
A local perspective.
Explore an archived Google search snapshot. Switch the measure, then choose a GEO to see the underlying coverage.
Marketingshare
Google search visibility by GEO
- GEOs
- 14
- Query-GEO pairs
- 546
- SERP rows
- 10,830
01 / Compare
Share of visibilityMarket overview
BrandCompetitorsOther results
Values show brand share in core discovery queries. Select any GEO to inspect its snapshot.
02 / Explore
GEO drilldown
Country focusMexico
Core query landscape
Competitors 31.4%Other results 68.6%
Collection coverage33 / 33
Collected / planned query-GEO pairs
Query-GEO pairs33
Search result rows623
Google search demand370monthly searches
Tracked demand / avg monthly searches
An archived measurement for this location and query set.
About this view
Rank- and feature-weighted visibility in collected Google results. Brand visibility includes owned pages, controlled profiles and relevant earned mentions. Search visibility is not revenue market share.
Dashboard presentation · Archived data · No live connectionProject stage
End-to-end product build
Contribution
Product definition, data collection, analytical logic, dashboard design and reporting.
Disciplines
Websites & digital products · AI & automation · Paid ads & measurement
01 / The challenge
Every market. One clear view.
A marketing team needed to see where people could discover its product, how that changed between markets and which opportunities deserved attention. Separate search exports and country reports made those comparisons slow and difficult to reproduce.
02 / The work
Bring Google data into one structure
Built collection and normalisation tools for Google search results and Google Ads keyword demand, including search volume, CPC and competition fields. Validation and dated datasets make the evidence traceable from collection to the dashboard.
Turn results into market insight
Classified brand pages, controlled profiles, relevant mentions, competitors and other results. Rank and search-feature weighting produce comparable visibility measures, with separate views for brand searches and category discovery.
Deliver a usable analytical workspace
Built market overviews, GEO drilldowns, query-level evidence, content opportunities and CSV exports. The team can compare markets, inspect the results behind a metric and take a focused report into planning.
03 / What the work produced
A foundation
to build on.
A working, configurable analytics product with collection tools, structured datasets, interactive GEO views and exportable reports. One archived delivery covers 14 GEOs, 546 query–GEO pairs and 10,830 Google search results.
Project context
The dashboard presentation uses an anonymised project snapshot from 18 May 2026. Metrics describe search visibility and tracked keyword demand; they do not represent revenue market share or a forecast.
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