Telegram / Lifecycle marketing

International Retention Project

Bot implementation

A reason to return.

A Telegram bot for an international product, connecting existing users with personal messages and a direct path back to their account.

Inside the project

TELEGRAM / RETENTIONWORKFLOW ILLUSTRATION

A reason
to return.

Account assistantTelegram conversation

EXAMPLE MESSAGEHello again.

Want a direct link back to your account?

Send my link Not now

AudienceOpt-in audience

ConversationPersonal message

Next stepLink on request

Opt-in → Message → ReturnRetention & reactivation

Illustrated workflow / Project overviewBot implementation

Project stage

Bot implementation

Contribution

Lifecycle journey, bot implementation, multilingual messaging and campaign tracking.

Disciplines

AI & automation · Paid ads & measurement · Websites & digital products

01 / The challenge

A reason to return.

An inactive user already has a relationship with the product. The challenge was to reconnect that existing account with a useful conversation, make returning simple and let the user choose the next step.

02 / The work

From CRM to a personal conversation

Built an import flow that creates individual Telegram invitations for eligible contacts. Opening a personal invitation connects the subscriber to their existing account; direct bot visitors remain separate from account-linked reactivation campaigns.

Ask first, then send the link

Designed a short conversation with two clear choices: Send my link or Not now. The bot delivers the tracked product link after a button press or a short affirmative reply. Users can end the conversation with /stop.

A multilingual return sequence

Prepared three campaign touchpoints for day 0, day 2 and day 7, with templates in nine languages. Language selection uses country, account locale and Telegram preferences, with English as the fallback.

Visibility for the operating team

Added campaign previews, duplicate-send checks and delivery records. Interaction events record link requests and declines, while campaign-tagged links connect the conversation to downstream measurement without placing raw user identifiers in the generated tracking fields.

03 / What the work produced

A foundation
to build on.

An implemented reactivation workflow spanning CRM import, Telegram opt-in, personalised messaging and tracked return links, with reusable campaign templates and an interaction history for the operating team.

Project context

International product project. The workflow illustration uses example messages to show the interaction design.

AI & automation Paid ads & measurement Websites & digital products

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